Job Description

The person will be responsible for managing the operational
implementation of the global Digital Marketing strategy of the Company.

In this role, the incumbent will work closely with all the Marketing as
well as Business Unit stakeholders on an ongoing basis.. Previous
experience in Advertising, Branding and Marcom will be considered as
important advantages.

Key Responsibilities

1. Corporate and affiliate Websites Management
2. Website Lead Generation

3. Plan, execute and evaluate a Corporate Website strategy
4. Ongoing Marketing and Advertising through All Digital Channels
including Mobile, Interactive Kiosks, Websites, etc
5. Search Engine Marketing / Optimization (SEM/SEO)
6. Benchmarking, Trend Monitoring, Reporting and Analysis

7. Manage relationships with preferred Partner Agencies


1. MBA/PGDBA in Advertising / Marketing

Prior Experience/Skills

1. Approx. 4-5 years in the digital space
2. Complete Understanding of Web User Experience
3. Created Innovative and Engaging Online Customer Experiences through
websites, microsites
5. Experienced in managing SEO, SEM, Analytics, Email Marketing and
Display Advertising

6.Knowledge of SEO best practice
7.Previous responsibility for SEO strategy planning and execution

8. Managed Website Lead Generation campaigns
9. Effectively managed agencies & multiple internal stakeholders

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